Rosenberg, Texas (September 1, 2020) - OCuSOFT Inc., is proud to announce that they have joined the fight against counterfeiting by becoming a member of the International Anti-Counterfeiting Coalition (IACC). This is in response to reports of counterfeiting of many popular brands including OCuSOFT® Lid Scrub® to which both practitioners and consumers should be alert to. Such counterfeiting is largely attributed to purchases at non-traditional outlets.
The IACC’S mission is to combat counterfeiting and piracy by promoting laws, regulations, directives, and relationships designed to render the theft of intellectual property undesirable and unprofitable. Critical to the IACC’s purpose is its belief that acts of counterfeiting create severe public health and safety hazards, as well as economic harm. The IACC initiates programs with and supports actions by the government and private sector that ultimately result in increased enforcement, lead to the prosecution of intellectual property infringers, and create a strong deterrent to counterfeiters and pirates.
OCuSOFT® brands are readily available to purchase through eye care professionals, retail outlets, grocery stores, pharmacies, drug wholesalers, and on-line platforms. OCuSOFT® brands include but are not limited to: OCuSOFT® Lid Scrub® (family), Retaine® (artificial tears), and Zoria® (ocular aesthetics). “The wide distribution channels of these brands may lend itself to potential counterfeiters and pirates”, so notes Troy Smith, Senior Vice President Sales and Marketing. Smith continues, “Just as counterfeiters go after Rolex and Gucci, OCuSOFT® has become the gold standard in the care and management of eyelid conditions and Dry Eye disease”.
With that in mind, OCuSOFT® strongly encourages patients to buy OCuSOFT® brands from reputable sources such as eye care professionals, retail/grocery (CVS, Walgreens, Wal-Mart, etc.), or on-line through Amazon rather than through less traditional sites like E-Bay and Craigslist. Thomas Mason, Executive Vice President, states: “We are proud to become a member of the IACC to join in the fight against counterfeiting in order to raise awareness of the potential severe public health and safety hazards if patients purchase and use counterfeit health care products.”
About OCuSOFT Inc.
OCuSOFT Inc. is a privately-held Richmond, TX USA-based eye and skin care company with an established reputation for innovation, particularly in Ocular Surface Disease (OSD). Since 1986, OCuSOFT® has served the ophthalmic industry with a unique selection of proprietary brands and has recently been rapidly expanding its presence in the skin care market. OCuSOFT®, most recognized for its #1 Doctor Recommended Brand of Eyelid Cleansers, OCuSOFT® Lid Scrub®, is dedicated to improving each patient’s health by providing the highest quality products. For more information, please call 800-233-5469 or visit www.ocusoft.com.
Contact: Troy Smith, Senior Vice President Sales & Marketing